![]() Fast-forward to 2023 and the reality couldn't be more different. Two years ago, you’d plug in Facebook and an MMP, hire a freelance UA manager and watch your game reach 80% of its potential on a shoestring budget. The post-app tracking transparency (ATT) landscape, combined with post-pandemic and macro-economic dips, saw global mobile game player spend drop by 5% year-over-year (YoY) in 2022 – the first ever yearly decline. In this guest post CEO and founder at SuperScale, Ivan Trančík shares some insight into how to best scale your mobile game in a post-ATT market including keeping an eye on the competition and optimising your app store presence.Īpple’s changes to the accessibility of its identifier for advertisers (IDFA) upended the mobile market, sparking a massive shift in how users are acquired and games monetised. ![]() ![]() With changes to app tracking transparency studios need to evaluate and adapt their strategies to overcome these emerging challenges. In an ever changing and complicated market it’s difficult for many to scale their games successfully. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |